Meet heather haase

In today’s digital age, realtors are expected to maintain an active, engaging, and professional presence online. However, with the constant use of social media and digital tools, it’s easy to come across as impersonal or robotic. This class will guide realtors on how to maintain their authentic personality in online interactions, effectively engage with their audience, and build real connections through digital networking. By developing digital etiquette and utilizing the right tools, realtors can humanize their brand and foster genuine relationships with clients, setting themselves apart in a highly competitive industry.

Jump on the Brand Wagon and learn in how to build a personal brand that stands out in the competitive market. Participants will learn how to create a cohesive and authentic brand story, using social media and digital tools to engage with clients, and position themselves as trusted experts in their niche. This class focuses on blending creativity with strategy to develop a brand that not only attracts the right audience but also fosters long-term relationships.

Get ready to explore the exciting world of AI in a way that’s approachable, empowering,

and sprinkled with a little fun! This beginner-friendly class breaks down artificial intelligence into simple, relatable concepts, showing you how to harness its power to make your life and work more efficient. No confusing jargon here—just practical tools, real-world examples, and a playful approach that will leave you feeling confident and ready to experiment. Whether you're curious about streamlining tasks or adding a

creative edge to your business, this session will help you see AI not as a mystery, but as your new favorite sidekick

This course designed for professionals seeking to leverage the power of short-form video content in their business strategy. As digital platforms evolve, short-form videos have emerged as a crucial medium for engagement and brand promotion. This class delves into the intricacies of three major platforms: TikTok, Instagram Reels, and

YouTube Shorts. 

Participants will explore the unique features, audience demographics, and content strategies for each platform.

The course emphasizes the importance of identifying and understanding your target audience to create impactful, platform-

specific content. Additionally, it introduces tools and techniques. Whether you're new to short-form video or looking to refine your existing strategy, this course offers valuable insights into this rapidly growing segment of digital marketing.

"Social Media Trends" is an engaging and forward-looking course designed for individuals looking to stay ahead in the rapidly evolving world of social media. This class focuses on identifying emerging trends across various platforms and understanding how to effectively integrate these trends into an overarching social media strategy. It caters to those looking for greater engagement, brand visibility, and

market relevance. We look at the trends in the past, present, and

what to expect (and prepare for) in the future

"Social Media Blueprint" is a specialized course designed for Realtors to harness the power of social media for their business growth. In the ever-evolving digital landscape, real estate professionals must establish a strong and authentic online presence. This course focuses on the top five social networks most beneficial for Realtors and guides participants through crafting a personalized and effective social media strategy. It emphasizes authenticity and engagement, ensuring that each Realtor's unique brand and values are reflected in their online interactions. Suitable for both social media novices and savvy users, this course aims to empower Realtors with the tools and knowledge to stand out in the competitive real estate market. We also touch on staying compliant in the social media real estate space.

"Social Media Ethics and Advertising in Real Estate," is designed to equip real estate professionals with the knowledge and skills necessary to navigate the complex world of social media and advertising. The course combines essential ethical principles with practical guidelines and legal considerations to ensure that participants can promote their services responsibly and effectively. Through interactive lectures, group discussions, and case studies, attendees will gain a deep understanding of how to maintain integrity and uphold industry standards in their digital marketing efforts.

Dive into the vibrant world of digital creativity with "Canva Queen and the AI Dream," a dynamic workshop designed exclusively for realtors who are ready to revolutionize their marketing and branding. Whether you're jazzing up your listings with eye-catching visuals or crafting compelling content that resonates, this class is your golden ticket. Learn the ins and outs of Canva, the go-to graphic design tool, paired with the cutting-edge capabilities of AI, to not only captivate your audience but also streamline your workflow. Say goodbye to mundane marketing and hello to dazzling designs and smart automation that make your properties shine brighter than ever!

This class delves into the world of video content creation, offering over 100 innovative ideas to enhance your real estate marketing efforts. Understanding the power of video in today's digital landscape, the course explores various types of video content. It's designed to equip real estate professionals with the necessary tools and strategies to effectively engage their audience and build a robust online presence. Whether you're new to video marketing or looking for inspiration, this course provides valuable insights into creating

compelling content that resonates with your audience.

"Appy Hour" is a class designed for real estate professionals seeking to enhance their business through technology. This course provides a

comprehensive overview of essential apps that can significantly

benefit various aspects of the real estate business. From productivity

enhancers to client communication tools, and from market analysis

software to social media management,

"Appy Hour" covers a wide

array of applications. Whether you're tech-savvy or new to digital

tools, this class provides you tools to help you out.compelling content that resonates with your audience.

Step into the world of meaningful connections with "Nice to Meet You," an engaging and interactive workshop designed to elevate your networking game. This class combines theory, practical strategies, and the fun of improv to help you create lasting impressions, develop valuable relationships, and master the art of professional networking. Whether you’re an experienced networker or just starting out, this session provides actionable tools to build a network that works for you.

In today’s real estate landscape, effectively communicating with clients across different generations and regions is critical. This course provides real estate professionals with essential skills to adapt their communication, marketing, and negotiation strategies to better serve clients from diverse backgrounds. Through engaging activities, discussions, and real-world examples, participants will gain insights into generational preferences, regional market dynamics, cultural sensitivity, and ethical considerations.

Feel empowered to not only navigate the changes brought by NAR policies. With an emphasis on collaboration, this course equips participants with the tools to build stronger relationships—both with clients and fellow agents—ensuring that every transaction is rooted in integrity. Realtors will explore best practices, tackle legal and ethical challenges, and learn to communicate transparently, all while embracing the spirit of teamwork and elevating industry standards. This is more than just a compliance course—it's about becoming a trusted partner and leader in the real estate community.

Heather is approved to teach the following NAR® Designation Courses: 

• Accredited Buyer Representative (ABR®)
• At Home with Diversity (AHWD®)
• Military Relocation Professionals (MRP®)
• Senior Real Estate Specialist (SRES®)

• RPR Easy to Use AI tools
• Maintaining a Social Media presence
• Kickstart Your Business: An Intro into RPR
• Track the Market with RPR Data
• Accurate Property Pricing with RPR CMA
• Power up your Prospecting Efforts with RPR
• RPR Mobile
• Make a Lasting Impression With Your Listing presentation