Julia Lashay Israel is a nationally recognized real estate leader, TEDx speaker, and author with over 25 years of experience in entrepreneurship, leadership, and wealth building. She currently serves as the Operating Principal of Keller Williams Realty Integrity Lakes in Minneapolis, where she casts vision and drives profitability for a team of over 240 real estate agents responsible for more than 3,000 transactions annually.
Previously, Julia served as the Head of Inclusion and Belonging for Keller Williams Realty International, where she supported leadership across more than 800 franchises. In that role, she helped shape culture and develop leaders across the globe.
Julia is the author of The Color of Real Estate – Unlocking the Secrets to Generational Wealth, a practical guide inspired by her course that has educated over 40,000 professionals and her podcast, The Color of Money. Her work empowers individuals to grow wealth through real estate and create generational change.
A frequent keynote speaker at industry conferences and media contributor for platforms such as Inman News and REALTOR® Magazine, Julia is known for her dynamic stage presence and ability to connect with audiences on topics ranging from leadership and entrepreneurship to real estate and financial empowerment.
Julia's Topics & Services:
Discover how real estate professionals can guide clients in the building of generational wealth through homeownership, investment and financial literacy. This session explores the transformative power of real estate, addresses the historical wage gap caused by housing discrimination, and provides actionable strategies for creating economic stability. Learn to empower clients with tools for financial planning, leveraging community networks, and wealth transfer. Leave equipped to foster equity and drive meaningful change in wealth creation.
The Color of Real Estate: A Blueprint for Wealth Creation is a transformative course designed to teach you how to build lasting wealth through real estate. By exploring the power of homeownership, financial literacy, and strategic investing, you'll gain the tools to secure your financial future. This class addresses historical housing disparities, provides actionable steps to overcome barriers, and empowers you to create generational wealth. Discover how real estate can be your foundation for long-term success.
The Color of Real Estate: A Historical Overview and the Role or Realtors® takes a look at the history of practices and policies that have contributed to today's homeownership gap. You'll learn how to create a lasting impact in society by implementing diverse business strategies that ensure fair housing for all. Walk away with a better understanding of the future of real estate and the importance of our role as Realtors®.
This session helps participants explore how personal diversity can serve as a powerful catalyst for growth and authentic leadership, drawing from the inspiring journey of Julia Lashay. Through her story - of overcoming the loss of a child, navigating the challenges of a difficult divorce, and supporting a child's incarceration - Julia demonstrated how resilience, vulnerability and empathy can transform setbacks into strength. This talk will provide practical strategies for building resilience, leading with authenticity, and using personal experiences to create lasting impact and empower others.
This session is designed for real estate brokers and business leaders (Realtors®) committed to advancing their leadership skills and creating an inclusive and high-performing workplace. This session offers actionable strategies to foster collaboration, leverage diverse talents, and cultivate environments where everyone else feels valued and empowered. Through self-assessments, proven tools and real-world case studies, attendees will gain the insights needed to promote inclusion and unlock their team's full potential to support organizational growth.
Julia is has a wealth of knowledge gained from all her years in the real estate industry. Feel free to request custom content for the following topics:
The REALTOR® Alliance of Greater Cincinnati
"The REALTOR® Alliance of Greater Cincinnati featured Julia Lashay Israel at our annual Fair Housing Symposium. We received outstanding feedback from attendees, who highlighted Julia’s energy, knowledge, interactive course materials, and engaging discussions. Julia and her team made every aspect of coordinating the event smooth and stress-free, including adapting her course materials for Ohio CE credit. We highly recommend Julia and The Color of Real Es
Ricardo Burton - Charleston, South Carolina
"Julia was monumental when she blessed Charleston, South Carolina with her presence. It was truly a statement made for her not only to represent KWRI, but as a leader in the real estate industry educating everyone that is open minded to hear and learn how we all can be successful together.
Success can be measured in many different ways and with so many different representations of life. To have the amount of people in the room that got way more than they expected and walked away with a new perspective on how to present themselves, thinking about new opportunities, and broadening their client base because of Julia and the panel’s experiences they shared; it was a huge success.
Charleston is looking forward to having Julia again!"
The REALTOR® Alliance of Greater Cincinnati
"The REALTOR® Alliance of Greater Cincinnati featured Julia Lashay Israel at our annual Fair Housing Symposium. We received outstanding feedback from attendees, who highlighted Julia’s energy, knowledge, interactive course materials, and engaging discussions. Julia and her team made every aspect of coordinating the event smooth and stress-free, including adapting her course materials for Ohio CE credit. We highly recommend Julia and The Color of Real Estate to all industry professionals."
The Color of Real Estate (Diversity-Equity-Inclusion)
North Dakota Association of Realtors® Attendees
*Loved the stories -created thoughts of how I can do better. Best speaker I’ve heard in years!
*Julia is a fantastic presenter & easy to see why is a global leader. DEI can be controversial and/or boring if presented incorrectly. Julia made it engaging, interactive, despite a super quiet audience.
*Really enjoyed and learned lots!
*Loved speaker & her stories.
*Very engaging and vibrant speaker – really enjoyed her insights.
*Great speaker – loved the history portion.
*I was surprised about the change in topics, was expecting all the same. (financing/wealth planning).
*Learned a lot! Helped me think outside the box – so good info thank you.
*Very informative – loved the life examples!
*Kept it fun and entertaining
*Julia is very passionate about the Fair Housing topic & is very engaging to listen to.
*Very fun & productive.
*Such a great speaker and kept the class very interesting.
*Being mindful - get education – be consistent. The history of segregation of red line was very interesting. I learned so much."
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